A gamification strategy for a food service loyalty program in the Philippines

There is a rapid growth in numbers of restaurants in the Philippines and just like in other countries Loyalty programs are being used to gain customers loyalty. This customer loyalty is expected to make a behavior of conducting a repeated transaction to the business, hence, growing the business whic...

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Bibliographic Details
Main Author: Mercado, Angel Psalm B
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_infotech/1
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Institution: De La Salle University
Language: English