A gamification strategy for a food service loyalty program in the Philippines

• Main Author: Mercado, Angel Psalm B
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Gamification; Food service
• Online Access: https://animorepository.dlsu.edu.ph/etdm_infotech/1
• Institution: De La Salle University

There is a rapid growth in numbers of restaurants in the Philippines and just like in other countries Loyalty programs are being used to gain customers loyalty. This customer loyalty is expected to make a behavior of conducting a repeated transaction to the business, hence, growing the business whic...