The value of virtual game items : a review of purchase motivations in free-to-play games

The free-to-play (FTP) games sector has observed a considerable growth in recent years amidst a boom in the online gaming industry. As opposed to subscription-based games, the basic gaming platform is provided for free in FTP games, while players can choose to purchase virtual game items to enhance...

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Bibliographic Details
Main Authors: Chong, Denise Hui Ching, Ho, Shaun Yan Liang
Other Authors: Qiu Lin
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76875
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Institution: Nanyang Technological University
Language: English