PROPOSED MARKETING STRATEGIES FOR EFISHERYKU PRODUCT TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION AMONG FISH FARMER IN INDONESIA
Indonesia comes in second place to China as the world's greatest producer of aquaculture. In addition, Indonesia has a higher proportion of water area than China, which is the world's leading producer of aquaculture. The employment of technology in the fishing industry must boost productiv...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81764 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |