FACTORS AFFECTING CONSUMER PURCHASE INTENTION USING SEPHORA VIRTUAL ARTIST APP
During the recent years, technology has increasingly advanced and developed. It moves in the direction of the developmental usage of Augmented Reality (AR). With the technological advances many companies have begun to expand their shopping channels through AR. The technological use of AR is being in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49657 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |