WHY ARE PEOPLE WILLING TO REPURCHASE VIRTUAL GOODS IN ONLINE MOBILE GAMES? UNDERSTANDING GAMERS PERCEPTIONS AND BEHAVIORAL INTENTION
The expansion of the free-to-play online mobile games applications market has made virtual goods (VG) a crucial revenue-generating element in games. As a result, the repurchase of goods must be investigated further as one of the methods for increasing revenue. This study aims to explain the value...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66668 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |