THE EFFECT OF KOREAN BRAND AMBASSADORS AND OTHER FACTORS TOWARDS CONSUMER PURCHASE INTENTION ON LOCAL SKINCARE BRAND PRODUCTS IN INDONESIA
The number of local skincare brands in Indonesia is continuously increasing. As a result of the growing level of competition, to boost the number of sales of a product, several local skincare brands vie to win the hearts of their consumers by using Korean celebrities as the brand ambassadors for the...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67473 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |