THE EFFECT OF NANO-INFLUENCERS ON INSTAGRAM TOWARD CONSUMER PURCHASE DECISION ON LOCAL SKINCARE BRANDS
The rapid development of digital marketing has made traditional marketing change to digital marketing day by day. Social media marketing, specifically influencer marketing on Instagram, is one example of digital marketing that has a positive opportunity for a brand to promote its products or service...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66897 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |