THE EFFECT OF ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT
The development of the globalization era encouraged the dissemination of information and beauty trends from South Korea to Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant fac...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61134 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |