FACTORS AFFECTING CONSUMER PURCHASE BEHAVIOR TOWARDS MEN SKINCARE PRODUCTS IN INDONESIA
Skincare products has been conventionally seen as a women business. As the economy, society, and purchasing power increased, it causes a higher standard of living. The new standard of living causes a shifting behavior on men, who start to have a concern on their health and appearance. As a result, m...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40663 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |