HOW PLUS SIZE MODELS INCLUSION IN FASHION ADVERTISEMENTS AFFECTS CUSTOMER’S PURCHASE DECISION

HOW PLUS SIZE MODELS INCLUSION IN FASHION ADVERTISEMENTS AFFECTS CUSTOMER’S PURCHASE DECISION

Fashion industry has a long history in shaping and enforcing the beauty standard in the society for decades. This beauty standard is problematic because it is impossible and has led to many societal and health issues. In a more recent years, society has become more progressive and started to embrace...

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Bibliographic Details
Main Author: Azzuri Ramli, Muhammad
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77316
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/77316

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