FACTORS AFFECTING CUSTOMERâS PURCHASE DECISION OF MAKEUP PRODUCTS FROM LOCAL BRANDS ON TIKTOK LIVE STREAMS
In today's fast-paced digital age, social media platforms have significantly transformed the way we communicate, share, and consume content. Among these platforms, TikTok has emerged as a dominant force, particularly in Indonesia, where it plays a crucial role in the business landscape. This st...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82900 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |