THE EFFECT OF GREEN MARKETING MIX ON CUSTOMER’S PURCHASE DECISION OF EDIBLE STRAW

THE EFFECT OF GREEN MARKETING MIX ON CUSTOMER’S PURCHASE DECISION OF EDIBLE STRAW

The amount of plastic waste produced in Indonesia each year is very concerning for the sustainability of the earth. Considering the seriousness of this problem, 4PACT decided to produce an alternative to one of the most used plastic: straws. 4PACT produces edible straw to help combat the high number...

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Bibliographic Details
Main Author: Dhiya Prameswari, Naswa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77376
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/77376

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