THE EFFECT OF GREEN MARKETING MIX ON CUSTOMERâS PURCHASE DECISION OF EDIBLE STRAW
The amount of plastic waste produced in Indonesia each year is very concerning for the sustainability of the earth. Considering the seriousness of this problem, 4PACT decided to produce an alternative to one of the most used plastic: straws. 4PACT produces edible straw to help combat the high number...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77376 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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