HOW PLUS SIZE MODELS INCLUSION IN FASHION ADVERTISEMENTS AFFECTS CUSTOMERâS PURCHASE DECISION
Fashion industry has a long history in shaping and enforcing the beauty standard in the society for decades. This beauty standard is problematic because it is impossible and has led to many societal and health issues. In a more recent years, society has become more progressive and started to embrace...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77316 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
