FACTORS THAT INFLUENCE CONSUMER PURCHASING DECISION IN INDONESIA FASHION ELECTRONIC COMMERCE

Online shopping for fashion products is becoming a trend among Indonesian people. The number of fashion electronic commerce buyers in Indonesia shows growth every year. However, Indonesia fashion electronic commerce revenue in 2023 shows a significant decline compared to 2021 and 2022, even th...

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Bibliographic Details
Main Author: Nauradini A., Chairunnissa
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/79734
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Institution: Institut Teknologi Bandung
Language: Indonesia