FACTORS THAT INFLUENCE CONSUMER PURCHASING DECISION IN INDONESIA FASHION ELECTRONIC COMMERCE
Online shopping for fashion products is becoming a trend among Indonesian people. The number of fashion electronic commerce buyers in Indonesia shows growth every year. However, Indonesia fashion electronic commerce revenue in 2023 shows a significant decline compared to 2021 and 2022, even th...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79734 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
