THE INFLUENCE OF PROMOTIONAL MIX IN MUSLIM FASHION BRAND TOWADS CONSUMER BUYING DECISIONS: CASE OF L.TRU
As a country with the largest muslim population in the world, The development of Muslim fashion in Indonesia has increased tremendously in the last few years. This is an excellent opportunity for businesses engaged in the fashion industry, yet it has become more difficult and challenging for busi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60010 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |