THE INFLUENCE OF PROMOTIONAL MIX TOWARD CUSTOMER BUYING DECISION AT RIN MART
The retail industry experienced an increase from the previous year from around 7% to 10% in 2020. It is also shown by one of the types of retail that is also growing, which is minimarket. In one year, there are 1000 new minimarkets in Indonesia. Based on this phenomenon, this shows that there is inc...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56629 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |