PROMOTIONAL MIX INFLUENCES TO CUSTOMERâS INTENTION TO BUY IN SANGAJI MUSIC STORE
Globalization allow people to explore new things outside their own country, music is one of the example that is accessible for people around the world. However, most of music store that sell music through CD has experienced loss in their sales. Sangaji Music is a music store that also experienced th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72359 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |