ON THE REGRESSION ANALYSIS OF MENU PRICE PRESENTATIONS TOWARD CUSTOMER BUYING DECISION IN RESTAURANT SETTING

The restaurant business is growing significantly in Indonesia. The trends of the growing restaurant business also can be found in Bandung, the city which has been famous of culinary tourisms and have a lot of culinary products. Therefore, every restaurant has to have their own competitive advantage...

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Bibliographic Details
Main Author: Wijaya, Michael
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64495
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Institution: Institut Teknologi Bandung
Language: Indonesia