ON THE REGRESSION ANALYSIS OF MENU PRICE PRESENTATIONS TOWARD CUSTOMER BUYING DECISION IN RESTAURANT SETTING
The restaurant business is growing significantly in Indonesia. The trends of the growing restaurant business also can be found in Bandung, the city which has been famous of culinary tourisms and have a lot of culinary products. Therefore, every restaurant has to have their own competitive advantage...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64495 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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