Survey of customers' perception of the restaurants

This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Fri...

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Bibliographic Details
Main Authors: Chang, Wai Yui, Oh, Wei Wei, Wong, Jeannette Shao Meii
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59464
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Institution: Nanyang Technological University
Language: English