Survey of customers' perception of the restaurants

• Main Authors: Chang, Wai Yui, Oh, Wei Wei, Wong, Jeannette Shao Meii
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59464
• Institution: Nanyang Technological University

This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Fri...