Survey of customers' perception of the restaurants

This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Fri...

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Bibliographic Details
Main Authors:	Chang, Wai Yui, Oh, Wei Wei, Wong, Jeannette Shao Meii
Other Authors:	Nanyang Business School
Format:	Final Year Project
Language:	English
Published:	2014
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/59464
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Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-59464
record_format	dspace
spelling	sg-ntu-dr.10356-594642023-05-19T06:08:58Z Survey of customers' perception of the restaurants Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii Nanyang Business School Ivan Polunin DRNTU::Business This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Friday's. This would help the restaurants to evaluate their present marketing strategy and provide insight into areas requiring improvement. BUSINESS 2014-05-06T12:03:01Z 2014-05-06T12:03:01Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59464 en Nanyang Technological University 132 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business
spellingShingle	DRNTU::Business Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii Survey of customers' perception of the restaurants
description	This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Friday's. This would help the restaurants to evaluate their present marketing strategy and provide insight into areas requiring improvement.
author2	Nanyang Business School
author_facet	Nanyang Business School Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii
format	Final Year Project
author	Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii
author_sort	Chang, Wai Yui
title	Survey of customers' perception of the restaurants
title_short	Survey of customers' perception of the restaurants
title_full	Survey of customers' perception of the restaurants
title_fullStr	Survey of customers' perception of the restaurants
title_full_unstemmed	Survey of customers' perception of the restaurants
title_sort	survey of customers' perception of the restaurants
publishDate	2014
url	http://hdl.handle.net/10356/59464
_version_	1770566473602826240

Survey of customers' perception of the restaurants

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