Restaurant daily deals : customers' responses to social couponing in Singapore.

• Main Authors: Lin, Jessica Rouhui., Choo, Alexia En Mei., Tang, Rachel Jiaxin.
• Other Authors: Gerard Dionicio Gonzales
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51398
• Institution: Nanyang Technological University

Singaporeans are known to be bargain-loving shopaholics and massive food-lovers. In 2010, a new shopping trend emerged in Singapore that changed the way how Singaporeans could shop and hunt for their next dining location – online deal websites. Despite the popularity of such websites, research on so...