PREDICTING BANK CUSTOMER CHURN USING LOGISTIC REGRESSION AND DECISION TREES
Banks, as vital financial institutions, play a crucial role in supporting economic growth and have experienced a shift in customer behavior towards digital services due to the Covid-19 pandemic. One strategy to address customer retention is by building a model that can predict bank customer churn...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81852 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |