GRADIENT BOOST TREE AND CATBOOST METHODS IN BANK CUSTOMER CHURN MODELING
With the advancement of innovation and technology, more banks are being established. The increasing number of new banks has led to intensified competition among banks to attract as many customers as possible. Banks that fail to implement effective marketing strategies to attract customers may fac...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81956 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |