Hedonic pricing model on cafe menu pricing in Singapore

Our study aims to investigate key cafe characteristics in Singapore and their association with prices to serve as a guide for cafe owners to make better decisions for their cafe menu pricing. Our study also aims to fill the research gap, as there are few studies in the restaurant and cafe literature...

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Bibliographic Details
Main Authors: Ng, Agnes Shu Lei, Chern, Yeh Chi, Ho, Sylvia Si Hui
Other Authors: Margaret Triyana
Format: Final Year Project
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66539
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Institution: Nanyang Technological University
Language: English