Hedonic pricing study of gym memberships in Singapore

• المؤلفون الرئيسيون: Kong, Brian Wei Sheng, Oh, Wei Xin, Quek, Rachel Jing Hui
• مؤلفون آخرون: Sng Hui Ying
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Social sciences::Economic theory
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/166329
• المؤسسة: Nanyang Technological University

This study aims to investigate and compare key characteristics that affect prices of open gym memberships in Singapore and help gym owners implement appropriate pricing strategies to sustain in the long run. It also aims to fill the gaps in hedonic price research and research on the gym industry. A...