THE INFLUENCE OF BRAND AMBASSADOR AND OTHER FACTORS ON PURCHASE DECISION FOR NATURE REPUBLIC IN INDONESIA
The Indonesian market for beauty and personal care products is a large and growing market with a lot of potential for exporters who want to market their products here. The increasing popularity of South Korean beauty products, or K-beauty, in the Indonesian market was one of the latest trends in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61071 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |