THE IMPACT OF BRAND AMBASSADOR NCT DREAM AND LEMONILO BRAND IMAGE ON PURCHASE DECISION
K-Pop is a phenomenon that is currently widely known by the public and has an impact on many aspects of people’s lives. The urgency of this research stems from the growing influence of K-Pop culture and its impact on consumer behavior. As the K-Pop phenomenon continues to gain global prominence, mor...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77551 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |