ANALYSIS OF FACTORS AFFECTING PURCHASE INTENTION TOWARD SMART PORTABLE GARDEN: PLUS STUDY CASE
During mobility restrictions to prevent the COVID - 19, people tend to start new hobbies to eliminate boredom and one of the hobbies is urban farming. Refer to Amanda (2021), urban farming increase is represented by the increase of seed sales that reach five times during pandemic. According to the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67070 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |