FACTORS AFFECTING PURCHASE INTENTION TOWARDS MALE GROOMING PRODUCT
Nowadays, male grooming companies in Indonesia face a high competitive market. The challenges on hundreds of local and imported brand which offer many choices and also the behavior of Indonesian male grooming consumers which tend to go shop around make the condition harder. Companies needs to und...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64707 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |