FACTORS AFFECTING PURCHASE INTENTION OF APPAREL PRODUCTS THROUGH THE WEBSITE
The development of the apparel industry in Indonesia shows growth that continues to increase every year. Then in digital era, Information and Technology Systems encourage apparel entrepreneurs to be able to adapt and keep up with the times in this industry. The use of technology is an innovation...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57974 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |