A study on factors affecting purchase decision for online apparel among Generation Y consumers in Singapore.

This paper will develop a research model to examine the relationship among online shopping qualities and purchase decision of Generation Y customers in the online apparel industry. We aim to provide a better understanding on how each of the six factors we have identified through literature review -...

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Bibliographic Details
Main Authors: He, Kangyu., Quak, Priscilla Peiyu., Loo, Constance Xin Yi.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51591
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Institution: Nanyang Technological University
Language: English