A study on factors affecting purchase decision for online apparel among Generation Y consumers in Singapore.
This paper will develop a research model to examine the relationship among online shopping qualities and purchase decision of Generation Y customers in the online apparel industry. We aim to provide a better understanding on how each of the six factors we have identified through literature review -...
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Main Authors: | He, Kangyu., Quak, Priscilla Peiyu., Loo, Constance Xin Yi. |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51591 |
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Institution: | Nanyang Technological University |
Language: | English |
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