A study on factors affecting purchase decision for online apparel among Generation Y consumers in Singapore.

• Main Authors: He, Kangyu., Quak, Priscilla Peiyu., Loo, Constance Xin Yi.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51591
• Institution: Nanyang Technological University

This paper will develop a research model to examine the relationship among online shopping qualities and purchase decision of Generation Y customers in the online apparel industry. We aim to provide a better understanding on how each of the six factors we have identified through literature review -...