DEODORANT PURCHASE INTENTION OF GENERATION Y MALE
Although male grooming market growth contributed to one of the highest in FMCG industry, deodorant sales growth is not as significant compared to other male grooming products. On the other hand, male Generation Y in Indonesia is a lucrative market as in 2016, it contributes to close to 10 % populati...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24611 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |