CONSUMER REFERENCES TO CSR BY RETAIL COMPANIES: DOES IT AFFECT THEIR PURCHASING DECISION?
Corporate Social Responsibility (CSR) is becoming the discussion topic and attention of many companies. CSR is one of considered as the company's interpretation communication to its stakeholders, including to their consumers. Therefore, CSR can be used as one of marketing strategy to attract co...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25655 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |