The differential effects of CSR and CSI on consumer willingness to pay: Implications for service providers and retailers

Service providers and retailers reselling branded have the discretion to set and adapt prices according to customers’ willingness to pay (WTP). Research often notes markup effects, such that WTP increases in response to corporate social responsibility (CSR) and markdown effects, lowering their WTP f...

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Main Authors: BENOIT, Sabine, HARTMANN, Julia, SICHTMANN, Christina, WETZELS, Martin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7571
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8570/viewcontent/2511_8676_2022_2_82_pvoa.pdf
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Institution: Singapore Management University
Language: English