HOW DOES THE INFORMATIVENESS OF INSTAGRAM ADVERTISEMENTS CORRELATE WITH CONSUMER PURCHASING DECISIONS FOR SMALL TO MEDIUM BUSINESS ENTERPRISES (SMES) DURING THE COVID-19 PANDEMIC?
The COVID-19 epidemic in Indonesia had a substantial impact on e-commerce data usage as a way of meeting demands. The rise in e-commerce usage happened during the first quarter of 2020, correlating with the initial outbreak of COVID-19 in Indonesia. One of the areas that is significantly impacted by...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77444 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |