Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.

• Main Author: Nowak, Anita.
• Other Authors: Gan, Su-lin
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Journalism::Social aspects; DRNTU::Social sciences::Sociology::Family, marriage and women
• Online Access: http://hdl.handle.net/10356/1651
• Institution: Nanyang Technological University

The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mo...