Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.

The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mo...

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Bibliographic Details
Main Author:	Nowak, Anita.
Other Authors:	Gan, Su-lin
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Journalism::Social aspects DRNTU::Social sciences::Sociology::Family, marriage and women
Online Access:	http://hdl.handle.net/10356/1651
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1651
record_format	dspace
spelling	sg-ntu-dr.10356-16512019-12-10T11:43:10Z Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. Nowak, Anita. Gan, Su-lin Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism::Social aspects DRNTU::Social sciences::Sociology::Family, marriage and women The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mode magazine, and through a cross-national audience study. Master of Communication Studies 2008-09-10T08:35:03Z 2008-09-10T08:35:03Z 2002 2002 Thesis http://hdl.handle.net/10356/1651 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Journalism::Social aspects DRNTU::Social sciences::Sociology::Family, marriage and women
spellingShingle	DRNTU::Social sciences::Journalism::Social aspects DRNTU::Social sciences::Sociology::Family, marriage and women Nowak, Anita. Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
description	The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mode magazine, and through a cross-national audience study.
author2	Gan, Su-lin
author_facet	Gan, Su-lin Nowak, Anita.
format	Theses and Dissertations
author	Nowak, Anita.
author_sort	Nowak, Anita.
title	Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
title_short	Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
title_full	Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
title_fullStr	Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
title_full_unstemmed	Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
title_sort	reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
publishDate	2008
url	http://hdl.handle.net/10356/1651
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Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.

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