Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1538 |
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| Institution: | Nanyang Technological University |