Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.

• Main Author: Lee, Sher Lin.
• Other Authors: Frith, Katherine Toland
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Sociology::Family, marriage and women
• Online Access: http://hdl.handle.net/10356/1538
• Institution: Nanyang Technological University

Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural...