Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.

Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural...

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Bibliographic Details
Main Author:	Lee, Sher Lin.
Other Authors:	Frith, Katherine Toland
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Sociology::Family, marriage and women
Online Access:	http://hdl.handle.net/10356/1538
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-15382019-12-10T12:47:01Z Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. Lee, Sher Lin. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Sociology::Family, marriage and women Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural encoding of the Singaporean Feminine identity, and, to what extend, the local beauty cuilture reflects the dominant cultures and ideaologies of America and Singapore, in the face of the globalization phenomenon. Master of Communication Studies 2008-09-10T08:34:10Z 2008-09-10T08:34:10Z 2001 2001 Thesis http://hdl.handle.net/10356/1538 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Sociology::Family, marriage and women
spellingShingle	DRNTU::Social sciences::Sociology::Family, marriage and women Lee, Sher Lin. Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
description	Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural encoding of the Singaporean Feminine identity, and, to what extend, the local beauty cuilture reflects the dominant cultures and ideaologies of America and Singapore, in the face of the globalization phenomenon.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Lee, Sher Lin.
format	Theses and Dissertations
author	Lee, Sher Lin.
author_sort	Lee, Sher Lin.
title	Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
title_short	Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
title_full	Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
title_fullStr	Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
title_full_unstemmed	Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
title_sort	communicating feminine identity in singapore : the culture encoding of beauty types in magazine advertising.
publishDate	2008
url	http://hdl.handle.net/10356/1538
_version_	1681039893631860736

Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.

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