Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.

Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.

The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mo...

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Bibliographic Details
Main Author: Nowak, Anita.
Other Authors: Gan, Su-lin
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Journalism::Social aspects
DRNTU::Social sciences::Sociology::Family, marriage and women
Online Access:http://hdl.handle.net/10356/1651
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Institution: Nanyang Technological University
Description
Summary:The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mode magazine, and through a cross-national audience study.

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