THE IMPACT OF SERVICESCAPE ON CUSTOMER SATISFACTION: CASE STUDY OF ADIEU CAFE BANDUNG
This study explores the relationship between servicescape and customer satisfaction at Adieu Cafe in Bandung, focusing on its unique ambiance and popularity. The research uses qualitative and quantitative methods to understand the impact of servicescape elements on customer satisfaction. Preliminary...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76899 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |