THE INFLUENCE OF SERVICESCAPE TOWARDS CUSTOMER SATISFACTION: A CASE STUDY OF STARBUCKS PVJ BANDUNG

Starbucks branch PVJ, a coffee shop which is located in Bandung, is classified as one of the largest coffee shops from America and the biggest one in Bandung, and is popular in Indonesia with many branches. Just like the conditions in other coffee shops, Servicescape in the coffee shop industry play...

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Bibliographic Details
Main Author: Yosi, Stephanie
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35147
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Institution: Institut Teknologi Bandung
Language: Indonesia